The lifespan of a median car-model often lasts a half-decade earlier than the automaker shells out for a full redesign, except it’s a Nissan Frontier or Lincoln Navigator. That’s kind of the rule at Honda in terms of the top-selling compact automobile in North America, the Civic.
Whereas the eighth-generation Civic soldiered on for a prolonged six years, Honda bought the previous seventh, sixth, fifth, and fourth variations of the mannequin for both 4 or 5 years. Because of a boring design and lackluster opinions, the automaker spirited the ninth-gen mannequin off of vendor heaps after simply 4 years, however not earlier than including additional content material and elegance through an emergency 2013 mannequin 12 months refresh.
We’re now listening to the present era — bigger than ever earlier than, radically redesigned for 2016, and a gross sales chief in a shrinking section — received’t see a full redesign till the 2022 mannequin 12 months. That’s a six-year stretch. A stretch the place automakers will probably be scrambling to carry on to compact-car market share in a land flush with small crossovers.
The manufacturing data, offered by a supply with data of meeting plans on the Civic’s Alliston, Ontario, meeting plant, suggests Honda isn’t too apprehensive about staying recent. Regardless of the section’s decline, Honda’s sitting fairly.
Two years after the 10th-generation mannequin confirmed up, the Civic handily outsells its second-place challenger, the Toyota Corolla. Its July gross sales rose 11 % within the U.S., year-over-year, although gross sales have dropped 5 % because the begin of 2017. The general section shrank 5 % this 12 months.
James Jenkins, American Honda’s public relations supervisor, wouldn’t touch upon the corporate’s future merchandise. “The 16MY Civic has been very profitable for us, and we’ll at all times search for approach to make the automobile higher,” he instructed TTAC.
Benefitting the Civic is a two-year-long rollout of recent variants. Launching first with a sedan, the Civic lineup added a coupe and hatchback variant, in addition to a warmer Si mannequin and the scorching Sort R mannequin that started arriving from the U.Ok. this summer time. Selection is the spice of life, however it additionally bolsters gross sales figures and focuses consideration on a automobile mannequin.
Honda’s well-received 10th-gen mannequin offers it a bonus, even in a shrinking section. As different gamers pull out (Fiat Chrysler Cars) and others lose curiosity in staying aggressive (Ford’s Focus, due for a date with Chinese language manufacturing), main gamers like Honda and Toyota stand to select up extra market share. It helps Honda that the current-generation Chevrolet Cruze and Hyundai Elantra haven’t caught on in addition to their predecessors.
So, if the next-generation Civic really isn’t arriving till 2022, it merely must stage a visible and technological repeat of 2016 — not 2012 — to maintain that giant slice of compact automobile consumers .