Consider it as a inexperienced model identified for producing some very blue vehicles. Polestar, Volvo’s efficiency wing, can be spun off into an electrified automaker beneath a brand new plan from the Swedish automotive producer.
Anticipated to do battle with the likes of Tesla and BMW’s i sub-brand, future Polestars — like their gasoline-powered predecessors — will stake out area within the efficiency area, solely this time in a unique area of interest.
Volvo made the announcement right now, confirming an insider-sourced report from two weeks in the past. That’s proper, future Polestars will ditch the Volvo brand altogether, whereas remaining a part of Volvo Automobiles.
The automaker first teamed up with Polestar Efficiency in 1996 to help its motorsports ventures. Collectively, the 2 corporations started cranking out Polestar-tuned variants of Volvo autos for normal prospects, offering a Scandinavian various to BMW’s M-badged autos and Mercedes-AMG rolling inventory. Volvo took full possession of Polestar in 2015.
Heading up the brand new model is Thomas Ingenlath, who will relinquish his function as senior vp of design at Volvo to don a CEO hat.
“Thomas heading up the Polestar organisation exhibits our dedication to establishing a very differentiated stand-alone model inside the Volvo Automobile Group,” mentioned Håkan Samuelsson, president and chief government of Volvo Automobiles, in an announcement.
“Polestar can be a reputable competitor within the rising international marketplace for excessive efficiency electrified vehicles. With Polestar, we’re in a position to supply electrified vehicles to the world’s most demanding, progressive drivers in all market segments.”
Don’t fear, conventional Polestar lovers. The corporate’s engineering will nonetheless discover its means into common Volvos by means of efficiency packages provided by the Polestar Engineered model. Vivid blue S60 and V60s at present make up the whole thing of Volvo’s Polestar-badged choices, providing mondo horsepower from a closely worked-over 2.Zero-liter four-cylinder.
The automaker claims Polestar’s connection to Volvo, and the flexibility to share platforms and parts, will enable the brand new model to profit from economies of scale. “These synergies will enable it to design, develop and construct world beating electrified excessive efficiency vehicles,” the automaker acknowledged.
Notice the repeated use of the phrase “electrified.” Whereas Polestar doesn’t plan to stipulate its product intentions till this fall, it could appear that gasoline propulsion won’t completely disappear from its lineup. Volvo has already discovered success with hybrids, with extra on the way in which. The senior firm supply on the core of the sooner report claimed future Polestar fashions would make use of Volvo’s Compact Modular Structure, which is flexible sufficient to be used with typical, hybrid and electrical powertrains.
[Image: Volvo Cars]