2017 Toyota Prius Prime Fast take: about EfficacyJuly 21, 2017
Hyundai Kona Previews Future Designs, But Do Not Expect Russian Dolls (*******************).
(***).”Each version will have its own individuality.” — Luc Donckerwolke,”****) senior vice president, head of Hyundai Motor Design Center
Ultimately, long after the Nissan Juke, Subaru Crosstrek, Chevrolet Trax, Jeep Renegade, Honda HR-V, along with Mazda CX-3, Hyundai is prepared to start that the Kona subcompact crossover, and at least at moderate amounts.
The Hyundai Kona is barely a Tucson Lite; not an Accent Allroad. Usage and an face of cladding are evident due to the clean dimensions of their Kona.
However, although the 2018 Kona stipulates a brand new Hyundai utility car layout speech, Hyundai’s design direction guarantees that future versions will not only be enlargements of exactly the same.
Luc Donckerwolke, previously a designer in Peugeot, Audi, Skoda, Lamborghini, and Bentley, seemingly does not need Hyundai to adhere to the tendency of several high quality brands, which employ exactly the exact same profile and face to versions of varying dimensions: X1, X3, X5, as an instance, in BMW. It has been evident at Hyundai the Tucson, Santa Fe Sport, along with bigger Santa Fe are intimate relationships, but since Hyundai becomes a popular thing, highlighting that the genetic similarities becomes much necessary. “The household appearance was necessary since Hyundai’s brand recognition wasn’t really powerful 10 decades before, let us face it,” states SangYup Lee, Hyundai’s vice president of styling.
The Hyundai of (*********************), even though fighting to replicate the earnings growth to the firm became used, isn’t the Hyundai of 2007, nevertheless. Since the provider’s utility vehicle lineup develops (albeit later as it ought to have) using a crossover bigger compared to Kona and a bigger replacement for your Santa Fe, Donckerwolke needs each version to become identifiable as Hyundais, however visually recognizable.
“it is somewhat different from what’s been done up to now,” Donckerwolke informed Automotive News.) “For me personally, it’s more intriguing than needing to accommodate a design to a different version,” that the Hyundai design supervisor says, talking of only upsizing that the Kona’s topics. “That’s dull. That’s something I do not need to perform.” Since Hyundai gradually fills in the gaps and simplifies present versions, 1 aim would be to differentiate both the Tucson and Santa Fe Sport not just with layout but also in dimension. The Santa Fe Sport is currently in its version .
Hyundai has shown a laggard from the movement away from passenger automobiles to crossovers. Though the overwhelming bulk of new car buyers today reject automobiles, Hyundai still depends upon the Accent, Elantra, Sonata, along with their couple cohorts to get two-thirds of its U.S. quantity. Earnings of this Santa Fe lineup along with also the rapidly-growing Tucson are on the development in the U.S., but sharp is that the decrease in Hyundai automobile sales that brand-wide quantity is down 10 percentage this season.
A layout flourish, after the current conservative redesigns of their Elantra and Sonata, might be exactly what exactly the Donckerwolke ordered.
Timothy Cain is currently a leading analyst in The Truth About Cars and Autofocus.ca and also the founder and former editor of GoodCarBadCar.net. Follow Twitter @timcaincars. (******).