It appears so apparent as to be unmistakable. You’ve been promoting an unexpectedly profitable Kia Soul for practically a decade, turning it from what was considered a niche-market thought into one in all your hottest merchandise.
Do this once more.
Therefore, right here cometh the Kia Stonic. It’s not sure for America, not less than not but, however the Stonic serves elsewhere because the Kia model of the Hyundai Kona. Solely not like the Kona, the Stonic is — just like the Soul — a front-wheel-drive subcompact-based “utility car.”
Cargo quantity? Just about an identical, at 12.four cubic ft for the Stonic and 12.5 cubic ft for the Soul. Pricing? In the UK, the Soul stretches from £14,310 to £23,565, beginning barely beneath the Stonic’s £16,295 entry level and rising above the Stonic’s top-spec £20,495 worth.
This overlap in worth, mission, and measurement is precisely what the physician ordered, so we now have a number of important suggestions for Kia’s rivals.
Jeep must discover a uniquely styled, ever-so-slightly upsized model of the Compass to squeeze between the Compass and the Cherokee. Jeep doesn’t supply sufficient small SUVs, clearly.
Mercedes-Benz has the GLA. Mercedes-Benz has the GLC. Uh… the place’s the Mercedes-Benz GLB? Furthermore, the place’s the GLD to sit down between the GLC and the GLE?
Give BMW some credit score. The corporate’s designers considered the X6 and X4 “coupes” earlier than some other automaker. However for some consumers, the X4 will show far too sensible? There needs to be a BMW X4½ with completely no cargo capability by any means. We will see the slogan now: Uncompromisingly Compromised.
There’s a gaping gap between the Chevrolet Trax and Buick Encore. The one answer right here is to reincarnate Oldsmobile as a one-model model that includes the Oldsmobile Cutlass Bravada.
Land Rover’s Vary Rover lineup now options 4 fashions: Vary Rover, Sport, Evoque, and the newest Velar. The Velar is beautiful, but when Land Rover traded its rear doorways for a convertible roof, the Evoque wouldn’t must bear by itself the accountability of satisfying each SUV convertible fanatic.
Between the seemingly dying Juke, the Rogue Sport, Rogue, Murano, Pathfinder, and Armada, Nissan’s SUV/crossover lineup is sort of comically small. Just like the Rogue, the Rogue Sport also needs to supply a third-row possibility. A two-door, short-wheelbase Armada is the non secular successor to the Chevrolet Tahoe GT.
Subaru builds the Crosstrek, Forester, and Outback — equally priced two-row crossovers — however doesn’t appear to understand the hole left out there for a barely smaller Forester with a extra curvaceous roof line. And whereas they’re at it, a bigger Crosstrek with a extra squared-off tailgate would hit the spot.
Toyota must resort to its previous methods. There was once a three-row RAV4; there was once a two-row Highlander. Let’s stoke extra competitors contained in the showroom. Mild a fireplace underneath their bonnets.
Like TTAC’s employees, TTAC’s viewers clearly acknowledges the necessity for these fashions. Hey, alternative is nice, proper? We will solely hope that by publicizing the plain holes out there and by providing plugs for these holes, automakers will step up and do the proper factor.
Timothy Cain is a contributing analyst at The Fact About Automobiles and Autofocus.ca and the founder and former editor of GoodCarBadCar.web. Observe on Twitter @timcaincars and Instagram.