So numerous are the trim ranges out there in a contemporary pickup truck, it wouldn’t be surprising to see automakers start providing a “Scotsman” version, full with three-on-the-tree shifter, for consumers accustomed to consuming beans out of a can. On the opposite finish of the ladder, certainly “Restricted,” “Platinum,” and “Tungsten” fall quick within the luxurious trappings provided inside their leather-trimmed cabins. Consumers clearly want a wood-panelled humidor for his or her stogies.
Suffice it to say that automakers are making the acquisition of a pickup truck extra interesting than ever, and in October, consumers did their responsibility. October 2017 was a boffo month for mild truck gross sales, with each full-size truck line recording rising year-over-year gross sales in the USA. Sadly, however not all that sadly (in line with accountants, anyway), consumers provided a raised center finger to mid-size pickups bought by those self same automakers.
How nicely did vans carry out final month? The perennial frontrunner, Ford’s F-Collection, noticed gross sales climb 15.9 % in comparison with October 2016. Over at Normal Motors, the Chevrolet Silverado posted a 6.Eight-percent gross sales increase, and its GMC Sierra twin rose 25.5 %, year-over-year. Of the Detroit Three, solely the Ram line got here near falling behind final yr’s tally, posting a zero.7-percent gross sales acquire. (Observe: October 2017 featured one much less promoting day than the identical month final yr.)
Of the Japanese full-sizers, Toyota’s Tundra climbed 5.1 %, whereas Nissan’s Titan line grew its quantity to 29.three %, helped alongside by the addition of the huskier Titan XD.
Certainly that is purpose for smiles throughout, no? Not whenever you consider midsize truck gross sales. Within the U.S. final month, each mannequin save for one recorded a year-over-year gross sales hit. Are having extra youngsters, or has the beneficiant incentives provided on full-sizers merely tipped consumers into a bigger automobile?
Regardless of the motivation, consumers stayed away in droves. The category-leading Toyota Tacoma noticed its gross sales fall four-tenths of 1 %. The positively historical (however low cost) Nissan Frontier fell 2.three %. Nonetheless, fall was even higher at GM. There, gross sales of the Chevrolet Colorado declined 5.6 %, with the quantity loss not completely recouped by a 2.7-percent enhance in gross sales of the slower-selling GMC Canyon.
The unibody, entrance (or all-wheel) drive Honda Ridgeline noticed the worst gross sales decline of the bunch, sinking 19.6 %.
North of the border, the information was a lot the identical. Canadians took to pickups in even higher numbers in October, with the F-Collection line rising a whopping 30 %, year-over-year. GM Canada noticed Silverado gross sales climb practically 60 %, with Sierra quantity climbing 32.Eight %. For Ram, it was a barely extra disappointing month north of the border than south, with its Canadian gross sales sinking three.2 %. Fiat Chrysler Vehicles can take solace in the truth that Ram gross sales are nonetheless up 14.four % within the Nice White North, year-to-date.
The Japanese choices, which promote in far fewer numbers than within the U.S., additionally took a gross sales hit in Canada. Titan gross sales fell 21.9 %, year-over-year, whereas Tundra quantity shrunk 10.three %.
Canucks are an odd bunch, historically taking to smaller automobiles with much less trepidation than their southern neighbors. This stereotype bore out in October. Whereas People turned their backs on mid-size vans, the identical phase noticed important development above the 49th Parallel.
Colorado gross sales climbed 32.2 %. The Canyon did even higher, rising 59.four %. Evaluate that to the two.four % enhance loved by the present gross sales front-runner, the Tacoma. Nonetheless, the biggest rise in recognition was made attainable by historical past buffs flocking to Nissan sellers, ensuing within the Frontier’s quantity ballooning by over 91 %.
Nonetheless, for all of the midsize enjoyment occurring in Canada final month, Honda’s oddball Ridgeline couldn’t discover any new suitors. Gross sales of the little truck headed within the precise other way, falling 14.2 %.
Relying on which aspect of the border you’re on, new truck consumers like their vans both large, or large and less-big. Few of them, it appears, like their vans unconventional.
[Images: General Motors, Ford, Honda]