By means of the top of September 2017, People have registered 13 instances extra Volvo V90 CCs than Volvo V90s, clarifying with buying habits what each auto business observer, informal or skilled, already knew.
Volvo’s absolutely not stunned, both. In any case, if you wish to purchase a low-slung Volvo V90, Volvo forces U.S. clients to truly order the automobile. (Perish the thought.)
Even much less stunning is the frequency with which Volvo now sells wagons. Mixed, the 4 V60 and V90 variants account for fewer than one-in-10 Volvo USA gross sales by the primary three-quarters of 2017.
Volvo does, nonetheless, supply a small fleet of more and more well-liked utility automobiles. In September, with XC90 availability enhancing and the brand new XC60 approaching stream, Volvo reported a 51-percent year-over-year uptick in utility car quantity, a achieve of almost 1,900 gross sales.
Volvo’s U.S. automobile gross sales had been additionally on the rise in September, although the 21-percent surge on that facet of the ledger was brought on largely by sedans. S60 gross sales rose 21 %. The newer S90 jumped 488 % to 865 models, the fourth consecutive month above 800 models for the flagship sedan. Even excluding SUVs, wagons nonetheless solely accounted for fewer than one out of each 5 Volvo gross sales.
Volvo’s wagon gross sales outcomes have fallen dramatically because the first-generation XC90 arrived to satisfy the needs of recent luxurious shoppers — wagons produced one-third of Volvo’s U.S. quantity in 2002 — however the numbers stay simply sturdy sufficient for wagons to be a key part of Volvo’s U.S. lineup.No, from a quantity perspective, wagons are all however trivial within the Volvo lineup. Even with current wagon surges at Volkswagen, solely 6 % of Volkswagen’s September U.S. quantity was wagon-derived. (27 % got here right down to SUVs/crossovers.)
However wagons foster a stage of loyalty amongst a really demanding purchaser demographic of which Volvo doesn’t but wish to hand over. Wagons are a part of Volvo lore, very important protagonists in Volvo’s anthology, model icons of the longer term. Volvo with out wagons is like Ferrari with out V12s, just like the Pink Wings with out Yzerman, birthday cake with out icing.
Sure, Volvo wants wagons. Sadly, American automobile consumers don’t very a lot want Volvo wagons. And of the large Volvo wagons which might be discovering properties in america, nearly all of them conceal their wagonness with 2.three further inches of floor clearance and loads of wheelarch cladding.
For Volvo’s U.S. operations, the very inclusion of the non-CC V90 within the lineup is mainly a gross sales mannequin experiment. There’s no advertising for the mannequin outdoors its look on Volvo’s web site. An ordered automobile will take three months to reach, saving the sellers the ache of carrying stock of an inevitably unpopular mannequin. Constructing the automobile on-line — with dealer-completed transactions, after all — is what Volvo’s outgoing U.S. CEO Lex Kerssemakers calls “a win-win scenario.”
It’s such a victorious answer grand complete of 120 clients have taken Volvo up on the supply thus far.
[Images: Volvo Cars]
Timothy Cain is a contributing analyst at The Reality About Automobiles and Autofocus.ca and the founder and former editor of GoodCarBadCar.web. Comply with on Twitter @timcaincars and Instagram.