The Lexus NX, set for a MY2018 refresh, is certainly one of America’s three hottest premium model utility autos, however Lexus clearly needs prospects to really feel much more free to decide on the pricier NX hybrid.
For the 2018 mannequin yr, CarsDirect has discovered that Lexus will embrace the complete praise of Security System+ lively security options as normal gear on each the NX300 (previously referred to as the NX20ot) and NX300h, however the hybrid’s extra equipment is accompanied by a big $1,385 value lower.
In reality, with the extra gear factored in, the value discount is much more noteworthy. Pre-collision and dynamic radar cruise management had been price $900 on the 2017 Lexus NX300h, which primarily means the NX300h’s base value has been chopped by $2,285.
Maybe Lexus isn’t content material with holding the gold and bronze-medal positions on the posh SUV/crossover gross sales leaderboard. Might severe value alterations be what it takes for Lexus to be the builder of America’s two best-selling luxurious utility autos in 2018?
One factor we all know: the Lexus RX isn’t about to surrender its high perch. Persistently the highest canine in America’s luxurious SUV/crossover wars, the RX is outselling the second-ranked Cadillac XT5 by a 57-percent margin — a 24,222-unit gross sales hole — by way of 2017’s first eight months. The Lexus NX, in the meantime, is roughly 5,600 gross sales again of the Cadillac.
By all accounts, the Lexus NX was by no means imagined to be this a lot of a success. Early on, we realized that Lexus was benefiting from the NX’s insertion into the lineup as a result of it wasn’t cannibalizing the RX, additionally a two-row semi-affordable luxurious crossover. That cohesion is continuous even supposing the NX generates twice as many gross sales as Lexus anticipated. Lexus hoped to promote 2,200 NXs monthly in the US. To date this yr, Lexus is promoting four,600 NXs monthly.
However Lexus clearly needs the NX300h to play a much bigger function within the lineup’s success. In keeping with HybridCars.com, the NX hybrid accounts for simply 5 % of the NXs offered in America to date this yr. Examine that with an Eight-percent share for Lexus’ RX hybrid and Toyota Highlander Hybrid and an 11-percent take fee for the Toyota RAV4 Hybrid.
With the 2018 Lexus NX300h’s value lower to $39,330, it’s simply $950 greater than the price of getting right into a non-hybrid all-wheel-drive Lexus NX300. (The NX300h comes normal with all-wheel drive.) Final yr, the leap to the NX hybrid was price $three,235.
[Image: Toyota Motor Corp.]
Timothy Cain is a contributing analyst at The Fact About Automobiles and Autofocus.ca and the founder and former editor of GoodCarBadCar.web. Observe on Twitter @timcaincars and Instagram.