Moreover delivering bedfulls of money to Bob Seger’s entrance door, Chevrolet vehicles have spent the final century burrowing into the very core of rural American id. Positive, Ford sells extra F-150s, and has for many years. There’s extra competitors now, together with full-size pickups from two Japanese automakers — one thing remarkable in Detroit’s heyday.
Nonetheless, the Chevrolet pickup, now 100 years previous, appears perpetually positioned as a extra sincere, extra Center America providing than its home rivals. Its promoting campaigns, usually serving as a brand new salvo in its bitter rivalry with hoity-toity Ford, make this clear (Yep, these F-150 energy operating boards actually assist a fellow keep away from scuffing his slacks whereas loading up at Entire Meals). Bear in mind Chevy’s sputtering incredulity over Ford’s “Man Step”?
And who can neglect, 20 years on, the well-known “Like a Rock” marketing campaign? Rocks final billions of years, guys. Ford’s aluminum beds may be punctured by rocks (effectively, cinder blocks, anyway).
So, with Chevy’s huge truck birthday upon us, let’s take a tally. Which Chevy pickup was the perfect one?
It in all probability wasn’t the 1918 Collection 490, primarily based on a automotive chassis and that includes a four-cylinder engine with horsepower within the low 20s. No, you’re in all probability pondering two issues: C/Ok and Silverado. Minus the S-10 and Colorado and El Camino, that’s all we’ve been provided for over 55 years.
Having gone to highschool in a rural space and off-roaded greater than as soon as in an Oldsmobile 88, Chevy vehicles have been a standard sight in my youth. My reminiscences of that point appear full of late-80s/early-90s C/Ok common and prolonged cabs, rear wheel wells rotted out from street salt, that none of my mates drove. Not a one. The one truck in my household was a mid-70s Ford F-150 SuperCab that I used to be too younger to recollect driving in.
This isn’t to say there isn’t a Chevy truck that captures my eye. Not too long ago, as high-tech truck choices pile up increased than manufacturing unit incentives, I’ve discovered myself eager for that true, sincere, plain-Jane previous truck. The type you bear in mind from childhood, lengthy earlier than crew cab, ultra-lux pickups turned the trip of alternative for atypical households.
There’s a transparent winner. The third-generation C/Ok. Operating from 1973 to 1987 with just one minor styling refresh (1981), the primary half of this technology will get it fully proper. It’s the quintessential “truck.”
On look alongside, it’s laborious to disclaim the simplicity and refined type of this technology, which actually didn’t carry over into the fourth. That pronounced character line (curving down forward of the entrance wheel arch for somewhat little bit of fender-defining brawn), that sturdy, weighty-looking grille, that pleasingly curved roofline and window body. As near perfection as a pickup may be, in my view. You might disagree. Additionally cool about this period in Chevy vehicles is the provision of snazzy paint jobs on high-end trims. This truck’s strains have been made for an additional shade of paint.
I may go on objectifying previous vehicles all day, however it’s your flip to select up the torch, if certainly there’s any residence fires burning for the Chevrolet model. Which Chevrolet truck hits you proper within the loins?
[Image: General Motors]