It was to be known as the Monza.
GM Europe anticipated to assemble the Opel Insignia-based SUV, roughly the scale of the Ford Edge, proper alongside the Opel Insignia at its Rüsselsheim, Germany, meeting plant. Which is in Rüsselsheim.
However growth of the so-called Monza was both misplaced within the shuffle or used as a bargaining chip, relying on whom you ask, when Groupe PSA (Peugeot and Citroën) introduced the $2.Three-billion buy of its European manufacturers, Opel and Vauxhall. Now it seems the Monza mission is suspended, in keeping with AutoExpress, as PSA decides to “freeze all GM-related initiatives.”
What’s it imply for Buick?
The Opel Insignia, you’ll recall, is the Buick Regal, which can be bought stateside in next-gen type in each Sportback and TourX variations. Whereas Buick continues to be very a lot a Common Motors entity, Opel is now a part of a wholly completely different automaker.
Was the Monza certain for Buick’s U.S. showrooms? Was it supposed to squeeze between the Envision and Enclave, or to switch the relatively premium-priced Envision? Is PSA’s product freeze the Buick Monza’s dying knell? And the way does the Opel Grandland X match into the image, because it was a GM Europe automobile driving on the PSA EMP2 platform even earlier than the French buy of GM’s European retailers?
We reached out to Buick, however the firm declined to talk about automobiles which can be (or are usually not) below growth. In response to spokesperson Stuart Fowle, nonetheless, Buick’s “SUV lineup is broader and higher than ever and the Opel sale received’t change our dedication to providing the correct merchandise for our prospects going ahead.”
In July, a better proportion of Buick’s U.S. gross sales quantity than ever earlier than was generated by its trio of utility automobiles. 85 p.c of the Buicks bought in America final month had been Encores, Envisions, and Enclaves. Nonetheless, the trio’s complete quantity slipped 13 p.c, year-over-year, because the Enclave enters a substitute, the Encore dipped to a six-month low, and as Envision quantity (whereas double final July’s complete) likewise plunged to the bottom stage in six months.
Buick will count on to see average enhancements in automobile gross sales well being as soon as the brand new Regal arrives, bolstered by an SUV-ified wagon that options a surprisingly respectable $29,995 base worth. Distinctly extra highly effective and with 22-percent extra cargo quantity than the Envision, the Regal TourX can also be $eight,650 more cost effective than the least costly all-wheel-drive Envision.
But the Regal TourX, barely lifted and much more clearly a wagon than Subaru’s Outback, doesn’t play within the SUV pool in the identical means a devoted Monza crossover would.
Then once more, Buick wouldn’t title it the Monza. Goodness no. We’ve known as for a Buick Encounter (Embody? Ennui? Entrapment?) previously. Simply when it appeared like, shall we embrace, the Buick Enchantment was across the nook, its arrival all of the sudden appears much less doubtless.
The Monza title was final used on an Opel idea at 2013’s Frankfurt auto present. Though the manufacturing SUV was predicted to function equally dramatic styling, market developments now dictate that many efficiency coupes should turn out to be “four-door coupe SUVs.”
[Images: General Motors]
Timothy Cain is a contributing analyst at The Reality About Vehicles and Autofocus.ca and the founder and former editor of GoodCarBadCar.internet. Observe on Twitter @timcaincars.