On this, TTAC’s authors and TTAC’s viewers are largely in settlement: luxurious sport utility coupes are usually not the reply to the vehicular challenges of this age.
So Porsche might be going to construct a Cayenne Coupe.
It’ll in all probability have 4 doorways. It’ll in all probability be dearer than an everyday Cayenne. It would virtually actually not be nearly as good or half as engaging as a Porsche Cayenne.
However some, sure some Cayenne patrons will select the “coupe.” How do we all know? As a result of BMW sells some X6s and a few X4s, and Mercedes-Benz was happy sufficient with BMW’s success that it determined to promote some GLE and GLC Coupes, as nicely.
Talking to Autocar on the debut of the third-generation Porsche Cayenne, Porsche CEO Oliver Blume says the SUV-maker that builds sports activities vehicles on the facet “is considering” it, however no resolution has been made.Translation: Porsche is contemplating constructing a car to tackle overpriced, impractical area of interest utility automobiles from its German opponents.
Certainly, it’s greater than a consideration. Porsche’s chief designer, Michael Mauer, says the corporate has created a mannequin of what the Cayenne coupe would seem like. Mauer provides that that is nothing uncommon. “We’re all the time requested to provide you with proposals,” Mauer says. “For every mannequin, we’ve got a whole lot of concepts. However there needs to be a marketing strategy.”
Roughly seven out of each 10 Porsches offered world wide is now a Macan or Cayenne, but Porsche hasn’t developed both lineup to incorporate any derivatives as Porsche has beforehand accomplished with its three automobile fashions: onerous and gentle high mid-engine sports activities vehicles, onerous and gentle high rear-engined sports activities vehicles, a brand new Sport Turismo wagonized Panamera. Past introducing a good smaller utility car — which might, if it ever happens, possible be the dimensions of a Mercedes-Benz GLA with a value extra just like the GLC — Porsche has room to develop the Cayenne and Macan lineups.
That’s what BMW did with the X5 in 2008, when it spawned the X6. Practically 57,000 X6s have been offered in America since. It’s what BMW did once more with the X3 in 2014 when it was used as the premise for the X4. Greater than 17,000 X4s have been offered in America since. Neither the X6 nor the X4 seem to have had a unfavourable influence on their donor automobiles. The BMW X5 hit record-high U.S. quantity in 2015; the X3 did so in 2016.
Mercedes-Benz, as one may count on, then adopted up with its personal opponents to the X6 and X4 — the GLE Coupe and GLC Coupe. The recipe was easy to observe: lower practicality and adaptability and attractiveness — although magnificence is, as all the time, within the eye of the beholder — and cost extra money. Promote just a few, although not many, and achieve this at no expense to the donor car. Mercedes-Benz doesn’t separate GLE and GLC Coupe gross sales figures from the common fashions, however manufacturing tallies counsel 25 p.c of GLEs offered are coupes. That’s round eight,600 of the 34,458 GLEs offered in the course of the first eight months of 2017. If correct, that’s greater than the X4 and X6 put collectively earlier than the GLC Coupe is even taken under consideration.
No matter quantity potential or the dearth thereof, Oliver Blume doesn’t really feel Porsche wants extra gross sales. Whereas anticipating the $85,000+ electrical automobile primarily based on the Mission E Idea to generate roughly 20,000 world annual gross sales, Blume says, “We’ve got had good progress in the previous couple of years, however the variety of vehicles is much less necessary than the wants of consumers.” Porsche tripled its world quantity between 2009 and 2016 however now seems for future progress of roughly 5 p.c every year.
A Porsche Cayenne Coupe would add little or no to the combo, but when it’s one thing Porsche’s prospects need, count on Porsche to observe the course set by its compatriots. Simply because the Cayenne adopted the X5 and M-Class; simply because the Macan adopted the X3 and GLK.
[Image: Porsche; Illustration: The Truth About Cars]
Timothy Cain is a contributing analyst at The Reality About Automobiles and Autofocus.ca and the founder and former editor of GoodCarBadCar.internet. Observe on Twitter @timcaincars and Instagram.