Keep in mind the nice outdated days, again when the numerical a part of a automotive mannequin’s alphanumeric identify often referred to its placement within the lineup or engine measurement? That went out with powdered wigs and polio. Get with the instances. You may’t even depend on Mercedes-Benz or BMW to comply with via on that anymore.
Audi, nonetheless, appears to be blazing a complicated new path, one which hopefully doesn’t turn into the norm throughout the business. The automaker introduced right this moment it would tack an additional quantity onto present alphanumeric names, describing not the displacement, not the wheelbase, however the particular car’s energy rating throughout the mannequin’s vary — utilizing a two-digit quantity (which implies nothing by itself) as a signifier of the car’s horsepower.
Put together to really feel nostalgic.
“Throughout the mannequin households, combos of two numbers will exchange the assorted sort designations beforehand used,” the automaker introduced. “The brand new designations stand for the particular energy output and apply each to vehicles with combustion engines and to e-tron fashions with hybrid and electrical drives.”
Affecting each mannequin from the tiny, Europe-only A1 to the range-topping A8 sedan and Q7 SUV, the brand new naming system hasn’t precisely gone over properly with the automotive press. Regardless, it seems to be like the additional numbers are right here to remain.
Right here’s what to anticipate. Autos producing 109 to 129 horsepower (who desires that?) carry a “30” designation, whereas these making 147 to 161 hp obtain a “35” on the trunklid. 168 to 201 hp? That earns a mannequin a “40.” On and on it goes up the ladder — 45, 50 (55 isn’t confirmed, stories Wards Auto), 60, topping out at 536-plus-horsepower efficiency fashions worthy of a “70” designation.
S and RS fashions maintain their present names below the brand new system, as does the R8. As properly, all fashions will maintain a reference to the engine know-how hiding below the hood — TFSI, TDI, e-tron — so patrons know what they’re coping with. The primary mannequin carrying the additional numerical baggage is the next-generation 2018 A8 due out this fall (launched in A8 50 TDI and A8 55 TFSI variations).
So, who dreamed up this plan? The powers that be in Ingolstadt absolutely didn’t simply get up one morning and determine en masse to fling numbers round like currywurst after a soccer match. Apparently, the corporate is hoping to get forward of confusion brought on by new know-how.
“As various drive applied sciences turn into more and more related, engine displacement as a efficiency attribute is turning into much less essential to our prospects,” mentioned Dr. Dietmar Voggenreiter, Audi AG’s board of administration member for gross sales and advertising and marketing, in a press release. “The readability and logic of structuring the designations in accordance with energy output makes it attainable to tell apart between the assorted efficiency ranges.”
Get able to look down your nostril at Audis with a decrease “rating” than yours.
[Image: Audi AG]