Porsche revealed a brand new, third-generation Cayenne on a brand new platform late final month, however the U.S. arrival of the third model of Porsche’s unique SUV received’t happen till the second half of 2018.
Whereas the brand new Cayenne will probably be bought in some markets as a MY2018 car, the 2018 Cayenne on this aspect of the Atlantic is the outgoing Cayenne. Sure, that Cayenne, the Cayenne that’s affected by a pointy gross sales decline.
In August 2017, the Cayenne’s gradual and never solely unpredictable old-age decline was matched to a sudden downward shift from its smaller sibling, as effectively. Macan gross sales plunged 29 % final month. Cayenne quantity was down 28 %. Collectively, the duo misplaced 1,003 gross sales, year-over-year.
what which means. The overwhelming majority, the lion’s share, most, practically half, greater than a 3rd of the automobiles bought in Porsche’s U.S. showrooms in August 2017 have been sports activities vehicles. Sure, Porsche nonetheless builds sports activities vehicles, moderately respectable ones, the truth is. And in August, Porsche’s sports activities automotive gross sales have been very wholesome certainly.
Stock and availability have been apparently accountable for the notably speedy decline in Porsche’s utility car quantity in August.
“These outcomes replicate delays in our supply of 2018 mannequin 12 months automobiles,” Porsche Automobiles North America press launch says, “lots of that are nonetheless within the last regulatory approval course of.”
The Macan remained Porsche’s best-selling mannequin — it accounts for practically four-in-ten Porsches bought within the U.S. thus far this 12 months — however the 29-percent decline in contrast with August 2016 was simply its sixth month-to-month drop in 28 months. Almost 54,000 Macans have been bought in America because the entry-level Porsche’s 2014 Q2 launch. Porsche presently has roughly one month of Macan provide in an trade that considers two months’ provide regular.The Cayenne, in the meantime, has been affected by declining gross sales all through 2017. In actual fact, Cayenne gross sales haven’t risen on a year-over-year foundation since November of final 12 months. It’s not a shocking end result for a mannequin that’s getting into its eighth mannequin 12 months. And declines will probably be much less shocking now that buyers have been made conscious of simply what the third-gen Cayenne brings to the desk.
Whatever the causes, Porsche generated solely 53 % of its U.S. quantity with utility automobiles in August 2017, down from practically two-thirds throughout the first seven months of the 12 months and greater than two-thirds in August 2016. Whereas total Porsche gross sales declined, Porsche sellers responded to what might have been a fair harsher total drop with improved gross sales throughout the whole passenger automotive lineup.
For the brand new Porsche Panamera, the 25-percent enhance final month produced the mannequin’s greatest August since 2012. Porsche 718 Cayman gross sales rose above 300 models for simply the second time within the final 12 months. Porsche Boxster quantity grew 12 %, rising for simply the second time in a 12 months.
Most significantly, Porsche 911 quantity jumped above 1,000 models — rising 36 % to 1,016 gross sales — for the primary time since April of final 12 months; simply the fifth time in 5 years.
See? Porsche nonetheless sells sports activities vehicles. You simply want a brief slowdown in Porsche SUV gross sales to note.
Timothy Cain is a contributing analyst at The Reality About Automobiles and Autofocus.ca and the founder and former editor of GoodCarBadCar.internet. Comply with on Twitter @timcaincars and Instagram.