Volvo XC40 Will Be Fresh, Creative, and Distinctive — Unlike Its Own Competitors, Volvo Says (***************).(Decision)There is no denying that the Volvo (*************************)..1 theory that previewed this autumn’s production XC40 seems equally to be satisfactorily Volvo-like and satisfactorily unlike anything else. (b)In the event the true Volvo XC40 asserts this comparatively unusual layout, Volvo is going to have workable, eye-catching alternate to this Audi Q3, BMW X1, Infiniti QX30, along with Mercedes-Benz GLA before many luxury car manufacturers.
As for its Q3, X1, QX30, also GLA, Volvo is not completely sold on their own values.()As it seems, that this subcompact luxury crossover section is “lacking identity and playfulness,” based on AutoCar.) ()Yes, playfulness. ()Jaguar, a former Ford Premier Automotive Group spouse of Volvo, may change all that using all the E-Pace, that features the shape of a jaguar cub after its mother about either the windshield and from the northeast lights.
Volvo, however, has a broader stylistic vision for small luxury crossovers; more than just easter eggs or AMG GLA45 graphics. Thomas Ingenlath, senior vice president of design at Volvo, tells AutoCar, “We wanted the XC40 to be a fresh, creative and distinctive member of the Volvo line-up, allowing its drivers to place their personality in their driveway.”
Volvo will therefore supply the XC40 range with more colors — outside and in — than any Volvo in history. There’s talk of carpet, for example, and wood textures that are rugged. Volvo can insult its rivals’ subcompact luxury utility vehicles, even in a typically polite Swedish way. Nevertheless, the true reason the upcoming XC40 will want to stick out from the pack is the brand’s limited presence in the SUV/crossover industry.
The second-generation XC90 was way too long in reaching the marketplace. Though a blessing for Volvo’s U.S. dealers, even within this booming SUV/crossover market the XC90 is on track for 36 percent fewer XC90 sales in 2017 than the first-generation XC90 managed at its peak in 2004. The XC60, which became Volvo USA’s major player at the conclusion of the first-gen XC90’s tenure, averages fewer than 19,000 U.S. sales annually. The Audi Q5, BMW X3, Lexus NX, and Mercedes-Benz GLC averaged 49,000 U.S. sales this past year.
With Volvo’s passenger cars joining in with fewer than 2,200 U.S. sales per month, Volvo needs the XC40 to be more than a niche presence in a niche sector. Volvo will shirk the serious and prevent the austere to turn into a alternate to the group of subcompact luxury crossovers.
Will it work? Flashy design is insufficient. So search to undercut its rivals’ MSRPs.
[Image: Volvo Cars]
Timothy Cain is a contributing analyst at The Truth About Cars and Autofocus.ca and the founder and former editor of GoodCarBadCar.net. Follow on Twitter @timcaincars.