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The Morning Shift

Hyundai Is Going On An All-Out Crossover Offensive

Picture: Hyundai

Good morning! Welcome to The Morning Shift, your roundup of the auto information you crave, multi function place each weekday morning. Listed below are the necessary tales that you must know.

1st Gear: Hyundai Diving Head First Into The Already Crowded CUV Market

Hyundai introduced yesterday at its America Technical Heart in Michigan that it plans to crank out eight all-new or “re-engineered” crossovers by 2020. The brand new fashions will vary from an A-Phase providing much like the Nissan Juke, all the way in which as much as an eight-passenger mid-size CUV just like the Honda Pilot, with some getting not simply gasoline powertrains, but in addition diesel, electrical and fuel-cell choices.


Vice chairman of Hyundai Motor America says the tip consequence will likely be “essentially the most various CUV powertrain lineup within the business,” and that this new “product revolution” will start with the launch of the brand new Kona (see picture above) in March.

This speedy ramp-up of crossover manufacturing isn’t fully stunning, as passenger vehicles have been falling out of favor for fairly a while within the U.S., with Bloomberg citing Autodata Corp as saying that the market share for vehicles has dropped to 38 p.c this yr. With passenger vehicles traditionally being Hyundai’s “bread and butter” (the corporate solely affords three SUVs at this time), this has not been good for the Korean automaker, whose third quarter revenue dropped considerably partially due to a scarcity of crossovers in a market craving for them.

However within the subsequent three years, Hyundai hopes to resolve their crossover provide challenge, providing individuals who wish to get out of compact vehicles and into crossovers a brand new A-segment CUV, and in addition aiming to coax in CUV consumers with the promising gasoline financial system of a diesel powertrain.


2nd Gear: Talking Of All-Out Offensives, GM’s Goals To Promote 1 Million EVs Yearly By 2026 And Make A Revenue

One of many greatest criticisms many vehicle analysts have about electrical autos is their lack of profitability. The brand new know-how, particularly the batteries and charging station, is pricey, and getting prospects to pay for all of it isn’t straightforward.

However Mary Barra spoke yesterday on the 2017 World Automotive Convention in New York, telling traders the corporate expects its electrical autos to develop into worthwhile starting with the subsequent era EV structure, which is ready to launch in 2021, Automotive Information experiences.

In keeping with the information website, GM—which final month introduced plans to supply 20 all-electric or hydrogen gasoline cell vehicles by 2023 (4 all-new by 2020 and two all-new by April 2019, Automotive Information confirmed)—goals to promote 1 million EVs yearly by 2026, a objective that must be aided by a discount in lithium-ion battery prices.

In keeping with Automotive Information, Barra instructed traders that GM plans to cut back prices by utilizing its all-new modular EV platform to construct autos spanning a number of manufacturers and market segments, and that the batteries could be built-in into the structure. Crucially, these batteries, GM expects, will likely be less expensive ($100 per kilowatt-hour versus $145 per kilowatt-hour), contributing to no less than a 30 p.c discount in “per-unit” car price.

Barra instructed traders how promising the brand new platform is, saying:

We’re working to offer fascinating, obtainable and worthwhile autos that ship a spread of over 300 miles…There’s lots of actually artistic issues we’re doing to realize that profitability level for that new platform.

As stress from EV rules in China, the U.S.’s personal emissions requirements, and Tesla’s Mannequin three mounts, GM seems to be stepping up its electrical automobile recreation.


third Gear: Talking Of Electrical Autos, VW Will Spend Practically $12 Billion On Electrified Automobile Growth For China

China has maybe the hardest electrified car guidelines for automakers, requiring a “new-energy car rating” (which Bloomberg says is “linked to the manufacturing of assorted sorts of zero- and low-emission autos”) of above 10 p.c starting in 2019.

To adjust to China’s insurance policies, German automaker Volkswagen has introduced it’s going to spend $11.eight billion creating and producing EV and plug-hybrid autos for China with the assistance of its Chinese language joint-venture companions, with Bloomberg reporting:

Volkswagen will make the investments by 2025 and introduce 40 regionally produced autos, its China head Jochem Heizmann instructed reporters in Guangzhou Thursday. The European automaker’s enterprise with Anhui Jianghuai Vehicle Group will begin manufacturing of electrical autos within the first half of subsequent yr, whereas gross sales will begin within the second half.

Fifteen of these 40 vehicles are anticipated to be constructed on VW Group’s MQB platform, whereas the remainder could be primarily based on newly-developed platforms, Heizmann instructed reporters on the auto present.

So it seems like Volkswagen’s all-electric assault continues.

4th Gear: Ford Submits Patent For Autonomous Off-Street Tech

Ford has apparently submitted a patent for a system that would permit a car to traverse obstacles off-road with out the help of a driver, Autoblog experiences. The web site says the patent mentions cameras, radar, ultrasonic sensors, LIDAR, and road-condition detectors as among the many sorts of sensors that the system would depend on. Autoblog describes how it might work, saying:

First, the autonomous tech would resolve if it might safely navigate an off-road problem in any respect. In that case, then it might decide if it might accomplish that with passengers within the car. If the system suspected a rollover danger past a sure security threshold, the system would instruct the passengers to exit the car. A “distant system” might allow some kind of guide management whereas the driving force watches the present from exterior. Both manned or unmanned, the system would command variables comparable to an lively suspension, physique mounts, differentials, and particular person wheel place through settings like “rock crawling” and “floor clearance avoidance” to recover from the river and thru the woods with out hurt.

Automotive Informationstory on the autonomous off-road patent (which used a pickup for example, however particularly talked about that the system might be utilized in “any passenger or business car”) features a assertion from Ford, which reads:

Patents on modern concepts as a traditional course of enterprise. Patent purposes are supposed to guard new concepts however aren’t essentially a sign of recent enterprise or product plans.

So who is aware of if Ford’s “autonomous” off-road tech will truly make it into manufacturing (like, say, within the upcoming Bronco or Ranger). However think about me intrigued.

fifth Gear: Main Automotive Provider Lear’s President And CEO Retires

Matt Simoncini, who assumed the function of President and CEO of Fortune 500 provider of automotive seating and electrical methods, Lear, is retiring after taking up from Bob Rossiter in 2012.


Changing Simoncini in February will likely be 52-year-old government vp and president of Seating, Ray Scott, who has been with the Southfield, Michigan-based seating and electrical system juggernaut for 29 years.

Reverse: Andrew Riker Units World EV Velocity File By Reaching 57.1 MPH In His 1901 Riker Torpedo Race Automobile

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Riker Torpedo Racer units the world pace report for electrical vehicles – Nov 16, 1901 – HISTORY.com

On today in Historical past, Riker Torpedo Racer units the world pace report for electrical vehicles on Nov…

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Impartial: Diesel Crossovers: Do You Get It?

I’ll admit I used to be perplexed when Chevy introduced the diesel Equinox; why would historically conservative crossover buyers spring for a decidedly not-conservative, area of interest diesel engine? Now Hyundai is doing the identical factor. Do you get it?

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