Hyundai Kona Previews Future Designs, But Do Not Expect Russian Dolls (*******************).
(***).”Each version will have its own individuality.” — Luc Donckerwolke,”****) senior vice president, head of Hyundai Motor Design Center
Ultimately, long after the Nissan Juke, Subaru Crosstrek, Chevrolet Trax, Jeep Renegade, Honda HR-V, along with Mazda CX-3, Hyundai is prepared to start that the Kona subcompact crossover, and at least at moderate amounts.
The Hyundai Kona is barely a Tucson Lite; not an Accent Allroad. Usage and an face of cladding are evident due to the clean dimensions of their Kona.
However, although the 2018 Kona stipulates a brand new Hyundai utility car layout speech, Hyundai’s design direction guarantees that future versions will not only be enlargements of exactly the same.
Luc Donckerwolke, previously a designer in Peugeot, Audi, Skoda, Lamborghini, and Bentley, seemingly does not need Hyundai to adhere to the tendency of several high quality brands, which employ exactly the exact same profile and face to versions of varying dimensions: X1, X3, X5, as an instance, in BMW. It has been evident at Hyundai the Tucson, Santa Fe Sport, along with bigger Santa Fe are intimate relationships, but since Hyundai becomes a popular thing, highlighting that the genetic similarities becomes much necessary. “The household appearance was necessary since Hyundai’s brand recognition wasn’t really powerful 10 decades before, let us face it,” states SangYup Lee, Hyundai’s vice president of styling.
The Hyundai of (*********************), even though fighting to replicate the earnings growth to the firm became used, isn’t the Hyundai of 2007, nevertheless. Since the provider’s utility vehicle lineup develops (albeit later as it ought to have) using a crossover bigger compared to Kona and a bigger replacement for your Santa Fe, Donckerwolke needs each version to become identifiable as Hyundais, however visually recognizable.
“it is somewhat different from what’s been done up to now,” Donckerwolke informed Automotive News.) “For me personally, it’s more intriguing than needing to accommodate a design to a different version,” that the Hyundai design supervisor says, talking of only upsizing that the Kona’s topics. “That’s dull. That’s something I do not need to perform.” Since Hyundai gradually fills in the gaps and simplifies present versions, 1 aim would be to differentiate both the Tucson and Santa Fe Sport not just with layout but also in dimension. The Santa Fe Sport is currently in its version .
Hyundai has shown a laggard from the movement away from passenger automobiles to crossovers. Though the overwhelming bulk of new car buyers today reject automobiles, Hyundai still depends upon the Accent, Elantra, Sonata, along with their couple cohorts to get two-thirds of its U.S. quantity. Earnings of this Santa Fe lineup along with also the rapidly-growing Tucson are on the development in the U.S., but sharp is that the decrease in Hyundai automobile sales that brand-wide quantity is down 10 percentage this season.
A layout flourish, after the current conservative redesigns of their Elantra and Sonata, might be exactly what exactly the Donckerwolke ordered.
Timothy Cain is currently a leading analyst in The Truth About Cars and Autofocus.ca and also the founder and former editor of GoodCarBadCar.net. Follow Twitter @timcaincars. (******).
Ask Jack: Bigger Than a Breadbox?July 22, 2017
(B)The Way Cadillac Will Tackle The Crossover Craze: Longer Crossovers
The Cadillac XT5 crossover.
Picture via Cadillac
Cadillac president Johan de Nysschen debunked rumors concerning the luxury CT6 automobile being on the chopping block previously, also said that the business is truly reconfiguring its contingency lineup. However, it’s that the crossovers which are currently taking on the auto market, and Nysschen stated Cadillac has strategies for this.
De Nysschen confessed that Cadillac is a “quite sedan-rich new” that is light on crossovers and SUVs, and he is correct: Cadillac now has just one crossover, both the XT5, plus yet another SUV, the Escalade. Not Cadillac marketed five times more crossovers in June than many of its versions.
Picture through GM
Imagine the auto industry generally is undergoing, de Nysschen informed Jalopnik, is still a “huge contraction of the automobile segment” Cadillac’s feeling that it.
(******))”Once you’ve got four of those six vehicles within your portfolio at the automobile segment, of course, Cadillac does not escape that effect,” de Nysschen said, adding the crossover happening reaches to the luxury-vehicle distance also.
De Nysschen informed Jalopnik in future product preparation, Cadillac has been “taking measures to fulfill in the various white spaces” on its own lineup. Including crossovers Nysschen said we could expect a minumum of one new crossover shortly–that the XT4, that is here by “the rear end of the next year” De Nysschen dropped to provide timing on the vehicles to help keep us on our feet.
Cadillac’s launching programs incorporate a “complete array of crossovers” along with this XT5 and forthcoming XT4, ” Nysschen said. Like many different automakers, the pruning structure for those crossovers–that the “XT” lineup–qualifies such: The bigger the amounts at the close of the car titles receive, usually, the bigger the vehicles themselves buy.
“I’d say we’ve obviously room to include new entries involving the XT5 and in which Escalade starts,” de Nysschen said. “I feel that are a sensible possibility for us to use”
De Nysschen said the marketplace two slots beneath the XT5 can also be some thing Cadillac is considering, given the European and Chinese markets’ need for this size of automobile.
(******).”Because we have interest in these markets, that is an area we’re seeing,” de Nysschen said. “I am not suggesting that we are going to begin production lines onto it, but that’s also an area for potential future growth. And overlaying all this is the plan, too, because of its rollout of the electric-vehicle portfolio”
De Nysschen does not believe the sedan marketplace will evaporate, despite all the crossover boom becoming so crazy, but Cadillac needs to “rationalize” its variety of offerings in each section–sedans, crossovers and SUVs.
“I would say from the longer term, should you seem 10 years outside, we must inquire, ‘What will your upcoming portfolio look like? ”’ de Nysschen said. “If there is a continuous contraction of sedans, you then ask yourselfis your (or***********) CT6 a automobile or can it be a crossover or even anything in between?
(******).”All these are typical of those scenario-exploration talks that I feel every firm must possess.”