Normal Motors CEO Mary Barra outlined the corporate’s imaginative and prescient of the longer term on the Barclays International Automotive Convention in New York on Wednesday. Whereas nearly all of her speech adhered to GM’s present mantra of “zero crashes, zero emissions, and nil congestion,” we additionally received a style of what that pondering would possibly yield on a shorter timeline.
In early October, GM expressed its intention to launch 20 new electrical automobiles by 2023. Nonetheless, we didn’t get any particular particulars on the matter. That modified this week. Barra claims the producer will introduce three new electrical fashions by 2020, with two of them being crossovers. The trio will share share fundamental elements with the Chevrolet Bolt.
These fashions shall be adopted by a brand new electrical automobile platform in 2021, with cheaper and extra environment friendly battery cells. The EV structure is meant to function a base for at the least 9 fashions — starting from a large seven-seat luxurious SUV to a really compact crossover.
Nonetheless, GM additionally speaks of “adjoining companies.”
The automaker is sticking with plans to evolve its ride-sharing platform, Maven, and intends to make automobile connectivity commonplace in all of its future fashions. Each initiatives present diversified income sources supposed to make traders drool with anticipation. Whereas Maven is meant to achieve just a few main metropolitan areas over the following few years, automotive connectivity is more likely to change into ubiquitous ahead of later.
GM sees knowledge acquisition as an enormous monetary alternative. By launching 13 million linked vehicles over the a number of years, the corporate thinks it could accrue wealth by way of an in-car digital market that sells apps and companies. Afterward, it could gather driver knowledge (buying decisions, driving habits, and many others.), promote it off to whoever desires it (together with insurance coverage firms), and doubtlessly difficulty in-car ads — one thing it’s already pursuing with assist from IBM.
Whereas I completely hate this concept, it makes sensible enterprise sense and will doubtlessly make the producer truckloads of cash. It’s additionally one of many higher methods to assist area autonomous automobiles, which is one other avenue GM is frantically trying to go down and has had some earlier success with. Some specialists have steered self-driving vehicles received’t be completely efficient till all vehicles possess a reasonable degree of interconnectedness, and Normal Motors appears to be in settlement.
Because the context of the assembly was to entice traders, we have now to take all the things stretching past the following 5 years with a grain of salt. Nonetheless, despite the fact that Barra didn’t say so explicitly, GM does seem like shifting its focus towards mobility — streamlining its core enterprise to advance future applied sciences.
[Supply: Reuters] [Image: General Motors]