Noteworthy year-over-year gross sales declines had been reported in August 2017 by the three lowest-volume members of America’s five-strong midsize pickup truck class. In consequence, U.S. gross sales of midsize pickups tumbled Eight p.c final month, driving their share of the general pickup truck class down from 18 p.c in August 2016 to 16 p.c in August 2017.
The Honda Ridgeline, America’s lowest-volume pickup truck in every of the final two months, reported a 24-percent drop to 2,610 items. For the 2018 mannequin 12 months, Honda will make the all-wheel-drive Ridgeline distinctly much less reasonably priced. The GMC Canyon, which persistently and predictably generates far much less showroom visitors than its Chevrolet Colorado twin, tumbled by a fifth to 2,698 gross sales. And the Nissan Frontier, which final 12 months reported its finest calendar 12 months leads to 15 years, continued its 2017 tumble with a 51-percent plunge to solely Four,637 items, its lowest-volume month since January.
However these are low-volume midsize vans, scarcely related within the general pickup truck scheme. Whole pickup truck quantity rose Four p.c in August as a result of full-size vans jumped 6 p.c, thanks primarily to the best-selling automobile line in America: Ford’s F-Sequence.
The F-Sequence share of America’s full-size truck market, already climbing within the earlier a part of 2017, soared to 38.5 p.c in August 2017 — up from 35.6 p.c a 12 months in the past and 38.1 p.c throughout the first seven months of 2017.
12 months-to-date, F-Sequence quantity is up 9 p.c. As a lot as Ford is happy with the general lineup’s quantity enchancment, the automaker can also be touting the variety of high-end variants customers are choosing.In August, the typical transaction worth for F-Sequence Tremendous Obligation vans rose $5,500, year-over-year, to $55,000 as greater than half of all Tremendous Obligation prospects selected Lariat, King Ranch, or Platinum trims. Ford says that’s $7,000 increased than the typical transaction worth in America’s luxurious automobile class. Tremendous Dutys usually account for round one-third of F-Sequence gross sales. Ford says the typical transaction worth throughout the F-Sequence lineup rose Eight p.c to $45,600 final month.
In boosting complete full-size truck gross sales, Ford lastly acquired some assist from the section No.2, Chevrolet’s Silverado. Silverado gross sales had been down 6 p.c by means of 2017’s first seven months however rose Four p.c to almost 55,000 items in August. That was the very best month for the Silverado since December 2015.
A 5-percent Toyota Tundra enchancment and a 182-percent Nissan Titan leap (equal to 2,273 extra gross sales) pushed the full-size truck class ahead regardless of modest declines from the Ram P/U and GMC Sierra.
|Rank||Pickup Truck||Aug. 2017||Aug. 2016||% Change||2017 YTD||2016 YTD||% Change|
Ford actually welcomed the F-Sequence’ important August uptick. Excluding pickup vans, August 2017 gross sales on the Blue Oval slid 10 p.c. F-Sequence included, Ford was down simply 2 p.c.
At Common Motors, the Silverado/Colorado surge was a part of an 11-percent enchancment at Chevrolet. With booming Acadia and Terrain gross sales, GMC was up 12 p.c regardless of the Sierra/Canyon letdown. Cadillac and Buick, the latter particularly, each reported harsh declines.
Ram’s 7-percent pickup slide was a part of a common decline at Fiat Chrysler Cars the place Jeep tumbled 15 p.c, Chrysler was down by a 3rd, Dodge slipped simply 2 p.c, and Fiat was down 23 p.c. Whole FCA gross sales, Alfa Romeo included, had been down 11 p.c.
[Images: Nissan, © The Truth About Cars]
Timothy Cain is a contributing analyst at The Reality About Automobiles and Autofocus.ca and the founder and former editor of GoodCarBadCar.internet. Observe on Twitter @timcaincars.