Alert readers will recall your humble creator’s fleet at present features a shiny pink, eight-year-old Ram 1500 Sport four×four. There’s nothing unsuitable with this truck. It has a suitable degree of expertise, hauls our eight,600lb RV trailer with out grievance, has by no means as soon as left me stranded, and is mechanically much like a brand new Ram 1500. Plus, regardless of such luxuries as heated and ventilated leather-based seats, it’s agricultural sufficient to be fastened with a hammer.
So why does the unending parade of Ram particular editions make me need to head to my native seller and examine financing choices? As a result of FCA is aware of their prospects, that’s why — and with this Hydro Blue Sport, it proves they know them properly.
Ram house owners are usually not a bunch of wallflowers (that goes for many truck house owners, I feel). One doesn’t signal the observe on a machine purposefully styled to appear like a Freightliner in the event that they intend to mix into the gang. Ram is aware of this.
With the brand new Ram 1500 nonetheless a few months from dropping its camouflage on the Detroit present in January, and Ford’s turbocharged aluminium marvel dominating the gross sales charts, FCA is aware of it must preserve followers within the present mannequin. Slathering its most aggro fashions with high-impact paint colours is an affordable approach to do the trick.
You’ll in all probability bear in mind the Chic Ram from a number of months in the past, together with the Copper Sport and Ignition Orange specials. The Hydro Blue Sport proven right here sings from the identical hymnbook: daring paint, gonzo rims, color-matched inside frippery. There’s one new verse this time round, within the type of a brand new grille snatched from the high-lux Rams and coated with the outrageous blue paint. I feel this element is fabulous.
See what I imply? They hooked me once more. Ram is aware of there are many prospects on the market identical to me – somebody who’s having fun with their current truck and kinda-sorta-maybe keen on a brand new one however not wanting to drag the set off on a machine that’s essentially similar to the one they have already got. Then, BAM, a buzz mannequin seems with a shiny colour and a novel grille and all of a sudden we discover ourselves unable to attend for the upcoming 2019 mannequin.
It’s a wise play. It’s additionally a wise play to maintain the machine churning after the new-style Ram debuts in January. If the spy pictures are any indication, quite a lot of current house owners will choose up a brand new copy of the previous one earlier than it’s gone for good, though I do suppose Ram will pull in some conquest consumers after it flosses the Freightliner out of its tooth.
As for this particular version, customary options on the Hydro Blue Sport embody a black-decaled Sport efficiency hood, new-for-2018 body-colored Sport grille with black billet inserts and black R-A-M letter badge, in addition to flat black exterior body-side and tailgate badging. Black bezel projector headlamps and LED tail lights complement look.
Like most different buzz fashions, the Hydro Blue Sport trim will probably be out there on Ram vans in a crew cab, short-bed physique fashion outfitted with the 5.7-liter HEMI V8. Each two- and four-wheel-drive variations are provided. The 2-by will get enormous 22-inch rims, whereas the four-wheeler settles for a set of 20-inch dubs.
The entire package deal is restricted to 2,000 vans within the American market and can go on sale someday this month. Within the meantime, I’m setting the lead picture on this story as my laptop computer wallpaper.
Go forward and make enjoyable of Fiat Chrysler for all these particular editions if you would like, however you’ll be able to’t argue that Ram is aware of what its prospects need.
[Images: Fiat Chrysler Automobiles]