The Alfa Romeo model is an odd duck, and never simply due to its “unique” standing or its on-again, off-again historical past in america. Italian automotive followers find it irresistible. Design fans drool over it. Efficiency fans and sports activities sedan traditionalists pine for a finely balanced, twin-turbocharged Giulia Quadrifoglio. Involved mates warn them that different, maybe safer choices exist. Cash lenders with delicate hearts attempt to elevate considerations about reliability.
Like it or worry it, Fiat Chrysler Vehicles has excessive hopes for the Alfa model within the U.S. however, not like FCA boss Sergio Marchionne, high American brass are hesitant to place a quantity to their hopes. For now, Alfa stays a model with out numerical expectations. And that’s the explanation you gained’t discover incentives heaped on Alfa fashions within the close to future.
In accordance with Automotive Information, Alfa and Maserati chief Reid Bigland, who’s additionally head of U.S. gross sales, claims FCA has no plans to play Let’s Make a Take care of Alfa clients. Bigland made the pronouncement as many wonder if the automaker may attempt to stimulate gross sales which, regardless of being early within the model’s return, appear sluggish.
Gross sales targets? We haven’t acquired any, Bigland claimed at this week’s Stelvio SUV drive occasion.
“Actually no quantity projections,” Bigland instructed assembled media. “We’re going to work the long-term recreation with Giulia in addition to with Stelvio and we’ll see the way it goes as to what number of we’re going to promote.”
Whereas Alfa’s high canine appears to be content material to let gross sales play out organically, FCA CEO Sergio Marchionne is the opposite facet of the coin. Marchionne has made quite a few predictions concerning Alfa gross sales — predictions that, just like the automaker’s mannequin timelines, incessantly bear little resemblance to actuality.
After promoting 73,000 autos final yr, Marchionne expects Alfa to succeed in 170,000 gross sales in 2017. Trade analysts, nonetheless, have poured chilly water throughout these projections. Not solely do they favor a decrease quantity, they’re are solely too joyful to level out the huge divide between the CEO’s Giulia projections and precise purchaser want.
Consumers who do lust for a Giulia or Stelvio is perhaps happy to see the producer providing money again, however those that stay cautious of the model may see that as an indicator of poor high quality. Markdowns don’t scream “premium!”
“It’s a totally totally different recreation, with the 2 video games actually to not be confused,” Bigland stated of the Alfa gross sales technique in comparison with that of the Chrysler-Jeep-Dodge-Ram lineup.
As a way to attain extra patrons, the roll-out of Alfa retail areas continues apace. The model chief claims 215 Alfa sellers ought to be in operation by the top of the yr, up from 184 immediately. A few of these sellers will share area with Maserati.
[Image: Fiat Chrysler Automobiles]