“We’ve been speaking about it for quite a few years now,” Hyundai Australia’s chief working officer, Scott Grant, mentioned on the Genesis G70 international reveal.
No, he’s not speaking concerning the G70, or any Genesis for that matter. He’s not speaking concerning the H-100 pictured above. He’s not speaking concerning the Tucson-based Hyundai Santa Cruz that lastly appears destined for manufacturing after years of back-and-forth indecision.
Hyundai is now contemplating a real pickup truck. “We’re assured of getting one thing on the opposite aspect of 2020,” Grant says.
Hyundai’s coming to your pickup truck market share, Nissan.
After all, “the opposite aspect of 2020,” will not be essentially the most particular of timelines, however it’s one borne out of an in any other case predictable schedule that’s prioritizing different tasks.
“About 12 months, 18 months in the past, we started a examine about creating a lightweight business automobile for our a part of the market, in addition to for what North America likes,” Hyundai Australia’s COO tells Motoring. With out KDM concentrating on or the worldwide intentions of, say, the Hyundai Elantra, a HiLux/Tacoma-fighting pickup truck from Hyundai is certain to stay perpetually on the backburner.Certainly, whereas Grant advised Australian journalists that the Aussie subsidiary had been discussing such a venture “for quite a few years,” he additionally specified that the HQ in Seoul “has been listening, usually, however not essentially taking a number of motion.”
That’s modified, Grant contends. Whereas there’s no actual timeline, the method of creating a correct pickup truck now entails “a much more vigorous examine program in HMC [Hyundai Motor Corporation] than beforehand.”
“They had been listening however not appearing,” says Hyundai Australia’s COO. “Now they’re appearing.”
In Australia, the Santa Cruz Idea isn’t believed to be able to assembly the rugged wants of automobiles that high the gross sales charts. The Toyota HiLux and Ford Ranger rank as Australia’s No.1 and No.2 best-selling automobiles, respectively, and in August claimed eight % market share, mixed.
Stateside, greater than eight out of each ten pickup vehicles bought are Detroit nameplates, leaving little house for yet one more interloper from a non-traditional pickup truck builder.
After all, there was a time, not that way back within the grand historical past of the auto, when Hyundai owned no slice of America’s passenger automotive market, both.
Timothy Cain is a contributing analyst at The Reality About Automobiles and Autofocus.ca and the founder and former editor of GoodCarBadCar.internet. Observe on Twitter @timcaincars and Instagram.